Advanced technologies and the Internet have forever changed many of the fundamental ways that we as a society do business.   The availability of instant information has removed the element of time from the business process.   Information is what business leaders use to make major decisions.   Access to instant information means that their decisions are being made at record speed, with time no longer being a part of the equation.   Change is the product of decision.  With instant decisions also comes instant change.

Business competition has been exponentially increased as a result of the Internet and online marketing.  Now small vendors can reach markets in other countries, just like their larger counterparts.   Basically, understanding the needs and psychology of your market and how to reach them online has become more relevant to sales success than having a large marketing budget.   This has dramatically narrowed the competitive edge that many medium-sized firms  have had over smaller firms.  Smaller firms are now very capably competing for the very same markets.

The Internet has also created a interconnected global community.   The economy of our nation is intertwined with the economies of those with whom we whom we do business across the seas.   Just as the United States owns and operates businesses in foreign countries, those same foreign countries own and operate businesses right here in the U.S.  The impact of this interconnectedness means that as a nation, we must be concerned to some degree about economic conditions overseas.  It means that by necessity, we do business with nations with whom we may politically disagree.   This is the nature of a global economy.

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